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1 - Travel advertisers were confronted with a major decision after September 11. 2001. should they spend more on advertising to ......... travel by people who were apprehensive but fence.sitting.
  • goad
  • goose
  • nudge
  • spur
2 - Meanwhile. corporations cut ......... their budgets. reducing the volume of business travel.
  • across
  • back
  • into
  • off
3 - On an annual basis. trends varied ......... industry.
  • by
  • for
  • in
  • with
4 - Airlines ......... decreased their advertising spending. as they normally do after a crisis or an accident.
  • apprehensively
  • comprehensibly
  • comprehensively
  • understandably
5 - Spending was down across the ......... on network and spot TV. cable TV and national spot radio . although domestic carriers boosted their outlay for outdoor advertising in 2001.
  • board
  • field
  • media
  • table
6 - In contrast to the ......... airlines. hotel companies spent more on advertising in 2001.
  • bothered
  • depressed
  • troubled
  • worried
7 - Holiday Inn remained on top of the domestic spending .......... laying out .38.3 million in 2001. an increase of 25 percent.
  • heap
  • hill
  • pile
  • world
8 - The car rental industry has been plagued by financial problems. so it is no surprise that the ......... companies cut back on their ad spending.
  • cash-challenged
  • cash-conscious
  • cash-laden
  • cash-strapped
9 - After a brief downturn in late 2001. the cruise industry's sales ......... quickly. thanks to discounting and steady advertising.
  • rejuvenated
  • responded
  • returned
  • revived
10 - . The industry as a whole laid ......... .237 million on advertising for the year. a slight gain of 2.7 percent over 2000.
  • about
  • down
  • out
  • over



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